Ron's background spans almost 30 years in advertising and marketing communications, in both the consumer and business-to-business arenas. His career includes work at three advertising agencies, co-owner of three advertising agencies, associate director for a 113-person healthcare communications department, and a consultant to an internationally recognized consulting group for Fortune 500 companies.

Ron has designed and executed a wide variety of successful marketing and advertising campaigns for sporting event venues ­ both collegiate and professional, and even sports associations. In addition, he has worked on many prestigious accounts such as Chase Bank of Texas/Texas Commerce Bank, Tenneco Retail Marketing & Food Marts, BF Goodrich, Club Aluminum, Bonnie Bell Cosmetics, Craft Showcase Stores, Mitsubishi Construction Equipment, British Hovercraft, Things Remembered Shops, Parker-Hannifin Corporation, Baker International, Bank United, American Rubber, Smokies Beef Snacks, United States National Bank, and Dalton's. Regardless of the firm employing Ron during his career, he has always been responsible for new business development, and thereby acquiring real sales acumen.