sports promotions
Tim Dillard
Tim Dillard
Brand Development & Broadcast Manager
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Tim Dillard brings over 20 years of brand development experience to Home Town Sports Promotions. His work has won just about every major award within the advertising industry including numerous broadcast awards for HTSP client Rice University.

Tim's campaigns and brand development plans, for dozens of clients, have appeared throughout the United States achieving sales goals while creating lasting impressions. His work has also been the subject of study at several major universities and he has lectured at numerous advertising and business seminars throughout the country.

WHY BRAND DEVELOPMENT?

"While Home Town Sports Promotions' Operation Sellout was founded on the program Tim originally helped develop, we at HTSP recognize that promotions are short-term events meant to fulfill a specific need. We also believe in adding a long-term strategy to compliment a sound event strategy. Enter Brand Development. By building your brand you will add value to your product. Promotions erode the brand over time so it is imperative that you add a brand strategy to serve as an umbrella to your promotional strategy. In today's sports marketplace, "win and they will come" has been replaced with "give them an experience." Build your brand and you will exercise more control over the perception of that experience. Don¹t forget, in the marketplace, the perceived reality is the reality."

Account Experience

Financial: Cullen/Frost Banks, Harrisburg Banks, Klein Banks, First City Banks, United States National Bank - Galveston

Automotive: Isuzu Dealers of Greater Houston, Russell & Smith Ford - Houston, Russell & Smith Honda - Houston, Sterling McCall Toyota - Houston, Mike Calvert Toyota ­ Houston, Jay Marks Toyota ­ Houston, Jeff Haas Mazda - Houston, Freeman Mazda ­ Dallas, Freeman Toyota ­ Dallas, Freeman Pontiac, Buick, GMC ­ Dallas, Freeman Honda ­ Dallas, Fred Anderson Toyota ­ Raleigh, N.C., Dub Miller Ford ­ Rosenberg, McKinzey Bond Isuzu/Kia ­ Houston, Sam White Oldsmobile ­ Houston, Sam White Nissan ­ Houston, Davis Chevrolet - Houston

Political: National Conservative Political Action Committee, Washington, D.C.

Restaurant/Food: Antone¹s Po Boys, Ships Cabin Restaurant ­ Norfolk, Blue Ribbon Meats featuring Bum Phillips, Del Taco of West Texas, Arriba Foods & Salsas - Houston

Consumer/Retail: Auchan Hypermarkets, Finger Furniture Stores, Oakcrafters Furniture Stores, Home Theater Stores ­ Dallas, Houston, Austin, Joann¹s Dress Shops, Warner Cable, Vision Source, Bridgewood Homes, Trendmaker Homes, American Residential Services ­ 50 plus markets, Trane Air Conditioning, Service Via, DIAL ONE ­ Texas, California, Louisiana, Metro Air Lines, Continental Air Lines ­ creative only, Several radio and television stations, DIAL ONE (National), Service Via (Building and Trade Services

Professional/Instituitional: Texas A&M University Galveston, University of Texas Medical Branch ­ Galveston, Attorney Steve Lee, Welch-Brueggen Dental Clinics, Lakewood Church, Second Baptist Church, CBN, Abundant Life Church ­ LaMarque, Greater Houston Builders Association, Progressive Insurance ­ Texas Direct, Houston Community Newspapers, Houston Community College

Sports & Entertainment: Rice University, University of Houston, Houston Aeros Hockey, Truflex Golf, UNO Golf, Gulf Greyhound Park

Business to Business: Milchem Drilling Fluids, Baker Service Tools, Baker Chemicals, FES Computer Solutions ­ Houston, Detroit, Atlanta, Mexico City, CGM Valve, Direct Marketing Network