The Unknown Ad Guys are two moonlighting marketing executives with a combined 40 years of advertising experience. Specializing in Cheap&Funny broadcast media campaigns, the creatives work at ad agencies by day, write by night, and produce on weekends. "If our bosses find out, we'll get sacked", admits Ad Guy B.

Since 1994, the dynamic duo, known only as Ad Guy A and Ad Guy B, have produced numerous award-winning television campaigns with the promise "prime time results at after-hours prices".

But in light of all the media attention received (see Case Histories), The Unknown Ad Guys continue to make public appearances at speaking engagements, black-tie advertising awards and celebrity charity events—wearing paper bags, 50's tuxedos, and accompanied by the vivacious and bag-wearing International Fan Club President, Natasha! "It's actually much better this way", states Ad Guy A. "Once we kinda get to know a client, we like take the bags off, you know. But most of the time, the clients have asked us to put them back on."