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Sports Promotion Projects
Description: Rice University, the smallest Division 1A school in the U.S., had experienced 3 decades of small crowds in a 70,000 seat stadium. This annual event, Operation Sell-Out, was created to fill the stadium for a game with Air Force Academy.
Results: Largest attendance for a non-UT or A&M opponent since 1971—53,145. Barbara Bush was the game's charity chairperson.
Houston Comets (WNBA)
Description:
22 version premium mailing to season ticket holders
Houston
Texans (NFL)
Description:
PSL (Personal Seat License) multi-part fulfilment program
College
Bowl Game,
Houston 2000
Description:
Statewide automated telemarketing with message from coach and direct mail campaign
Description: Introduce and promote games for new professional football team. Shown from left: Doorhangers and coupon handouts; Newspaper ads and radio spots.
Texas Tech University
Football Description:
2001 promotion nearly doubles attendance of repeat 2000 UNM game.
(Promo included KU game)
Houston Aeros Professional Hockey
Description:
:30 and :60 radio spots
Southerm Methodist University Basketball
Description:
Direct mail and tele-marketing for game vs University of Missouri
Description: Television campaign of three :30 spots. Convey entertainment aspect of attending Rice football games and promote both season and individual game tickets.
Description: Three :60 television spots to combat fallout of baseball strike
Description: Rice University, the smallest division 1A school in the U.S., has a 70,000 seat stadium. This third annual event, Operation Sell-Out, was created to fill the stadium for a game with Navy.
Results: Attendance of 44,217. Mary Lou Retton was the game's chairperson.